Maybe you’ve heard the phrase before: “Provide a great user experience.” Or maybe you’ve seen advice about “ux” or “ui” design. What do these terms mean, and how can you harness their power to improve your on-site SEO?
First, user experience is looking at product design from a user’s point of view. Sometimes people have a great idea for something useful, but when the product comes to fruition, its design is clunky or difficult to use, which turns people away from purchasing it. If the designers had considered user experience in the first place, it might have turned out better. Check out these examples of designs that… well, they failed. Pretty hard.
As you can imagine, user experience isn’t just important for physical products. User experience also extends to online transactions. Your website needs to be easy for people to use, or they’re going to leave and choose another website. You don’t want that! Here are some examples of terrible user experience in the digital realm.
User interface is closely tied to user experience. However, unlike user experience, which can be applied to both physical and digital products, user interface is strictly a term reserved for the digital realm. It considers the interactive aspects as well as visual appeal of a product. Imagine having to use a DOS setup instead of the smooth desktop UIs available today. That’s UI.
Check out these examples of how far UI has come:
Thankfully, we don't have to use this UI anymore.
User interfaces of today look and feel much smoother and intuitive.
How to Get the Most Out of Your UI and UX
When you’re trying to optimize user experience and interface for your website, remember these three things:
People are there because they want to find the answer to a question. This could be “Where is the nearest sushi restaurant?” or “plumbers near me.” Figure out what people are asking and how they can find your site. Make sure you can provide an answer to their question—quickly. When you do this, you’re providing the best user experience for your visitors.
Make sure your site loads lightning fast. People don’t want to wait for some huge video or clunky slideshow to load. If you use these features, make sure they are efficient and useful. Get rid of anything that doesn’t serve a purpose—addons, flashy graphics that could be simplified, and music or sound, if needed. When you do this, you’re delivering a top-notch user interface.
Make your site accessible on all devices. Mobile access is just as important as desktop or laptop, if not moreso nowadays. Make sure your site looks good and loads quickly on all devices and in all browsers. This allows you to present a positive user experience through a well-designed user interface. The best of both worlds!
And there you have it—a 5-minute primer on user experience. Now it’s time to make sure your site is UX optimized. If you want some professional guidance, simply talk to one of our personal marketing consultants or just give us a call. We’ll be happy to help!