We all want to get the most out of our marketing strategy. These 5 tricks are surefire ways to improve your results!
Make sure your site is mobile-friendly.
How often do you search online for products and services? Pretty often, right? And how many times are you using your phone or tablet to search? If you’re like a lot of people, chances are you’re searching more frequently on your mobile devices than you are on your desktop. So make sure your site is mobile friendly so that you’re able to reach a wider audience.
Create content people want to read.
In today’s fast-paced social media atmosphere, there seems to be so much competition between businesses. Everyone wants clicks, likes, and shares. How can you get people to read your updates and share your content over your competitors’?
One good way is to regularly update a blog. You can find tips on how to set up blogs here and here. But the major focus of your blogging adventure should be to provide relevant, entertaining, helpful content. You can try sharing tips, tricks, how-tos, or industry updates, depending on your company’s focus. For example, if you’re working with appliance repair services, you could give your visitors tips on how to make your appliances last longer. Or, if you’re working as a graphic designer, you could post about portfolio updates, projects you’re working on, or even have a side project where you post other content you create. Get creative!
Make your site visually appealing.
This should go without saying, but if your website is really difficult to navigate, or if it is hard on the eyes, then people are not going to stick around to find out more about your products and services. And you might have a lot to offer—it’s just that people are very impatient and don’t want to guess whether their time will be wasted on something that looks and feels unprofessional. So cut this off at the pass and make sure that you have a visually-appealing website for your customers. We can help you with that at Zoek, or other site builders such as Wix and Weebly have plenty of professional designs to choose from.
Update social media regularly.
Love it or hate it, social media is here to stay. We talked a bit about why you need to be competitive with social media, so let’s dig in a bit further and talk about why you need to be updating regularly in the first place.
Social media is everywhere. You probably have an account yourself. Many people use messaging on Facebook to contact companies to inquire about appointments or sales. Whether you are looking to interact with customers primarily on social media, or you’re simply using it as a supplementary marketing tool, the important thing is to update it regularly. This not only tells your clients and customers what your business is currently offering, but it also lets them know that you are active and interested in reaching out. So, the next time you’re updating your social media pages, remember what it’s for: helping customers!
Hire digital marketing experts to help you stay up-to-date with the latest SEO changes.
When it all comes down to it, running a business is a time-consuming endeavor. It’s far too much for most people to handle on their own (and if you can, wow! Got any tips for the rest of us mere mortals?). To get the biggest bang for your buck, you should consider hiring experts to handle the things you may not be super familiar with, or the things you would rather leave to others—so you can focus on what matters most to you. If you’d like to look more in-depth at some statistics, Moz has put together a great chart to show just how much SEO can help your business. Of course, it’s also a time investment, and you’ll have to be willing to set realistic goals in order to work within a good budget. But if you’re ready to take the plunge, it just might be the best decision you could make for your company’s future. If you’re interested, contact us to speak with one of our personal marketing consultants or set up an appointment to see how our products can work for you!