Whether you're trying to grow your personal brand or business brand, social media is essential. An entire business can be created solely with social media followers. That's what Instagram famous and YouTube famous people do. You might not want to reach those levels of fame, but in reality, any sort of social media following can dramatically boost your business and increase profits.
Don't be that person still collecting their favorite movies on VHS tapes--learn to modernize your marketing efforts to keep up with today's trends. Social media is huge, and will only continue to grow. It's not going away, nor is it in a bubble, so you might as well familiarize yourself with the top 5 ways to boost your social media influence.
1: Master hashtags.
The number 1 thing to master is hashtags. Use hashtags whenever possible. One or two hashtags per tweet/ post is recommended. You can easily find the most popular hashtags at the moment and use those to expose your post to as many people as possible. You can use hashtags that are relevant to your business or the day of the week. It is common for people to search for their favorite hashtags, so this is a great way to get in front of new potential followers/ customers.
2: Become an expert on a subject.
This is a great way to boost your social media influence. Find a specific topic or niche and begin posting information that people can use and learn from. This will shine a positive light on you and put you in good standing with all your followers. This is how social media influencers build their money making platforms. They pick a subject area and become the go-to source for learning and information in that specific area.
3: Ask your followers for their opinions.
People love talking about their opinions, and even more so on social media. If you want opinions on a new product or service you launched, social media is the best place to get feedback. Ask and people will gladly share their opinions. This is a great opportunity to engage with your followers and even capture a few more.
4: Tag influencers in posts.
If you decide to quote or share an influencers work, be sure to tag them in the tweet/ post. You never know, they might decide to retweet you and that would be a major win. This can be done by using the '@' or '+' symbol. It really depends on the social media platform you're using. Tagging influencers can be a way to give your posts credibility. This will help you gain trust from your followers because they'll know that you're getting your information from reliable sources.
5: Create relationships with influencers whenever possible.
Relationships are very important online, as they are in the offline world. If you connect with influencers, you might find that they'll tag you in their posts or share some of your content. A lot of people want their attention, so it's important to note that this won't be easy nor will it happen quickly. Nevertheless, it's vital that you try, and keep this in mind at all times. Over time you might make a friend that can lead to a great business opportunity.
These are just 5 tips that you can do to begin boosting your social media influence. It can seem like a lot, but it's important to know that this is the age that we live in. Social media is relevant and extremely important. If you choose to neglect it, you are only hurting your own business. If you don't think you have the time to keep up with it all, feel free to get in touch with us. We continue to help thousands of businesses keep up with their social media, and we can help you do the same. Get in contact with us today if you're interested in learning more about our services. Zoek is here to help.