1. Craft a killer business description.
The first thing your potential customers will see when they search for your business is your business description. You can probably understand, then, why it is so important for you to grab their attention right off the bat. You want your business description to be exciting and informative as well as SEO-friendly. Take the time to make sure you get it right--as soon as you enter it into the directories, search engines will start associating your site with this description. So make it count!
2. Get your information in as many places as possible!
Speaking of directories, it is absolutely imperative that you get your business listed in as many as possible. There are over 300 active directories to consider, which can seem daunting when you take the time to think about it. But this is one of the key elements to getting your business on page one of Google. Some other tips: make sure the listings are consistent and proofread them before you send them off!
3. Choose some social media platforms and post regularly.
When it comes to social media, everyone has some platform that they choose over any others. But depending on your industry, people might choose different social media platforms than the ones you might use in your personal time. For example, if you're in business, it might make more sense to use LinkedIn than Facebook. If you're in a creative industry, opting for Facebook over Twitter is probably a wiser choice.
No matter which platform you choose, however, there is one thing to keep in mind above all else: You need to post, and you need to do so regularly. Furthermore, keep in mind that you don't have to make an account on every platform--just choose the ones you like the most for your business needs and make it a habit to update them.
4. Respond to customers' reviews and comments.
It's important for you to get reviews of your business. However you choose to entice your customers is up to you: you could offer a coupon when they leave a review or offer to enter them in a raffle, for example. But whenever someone does leave a review, you need to make sure that you do your job as a business owner: you need to respond to the reviewer. Whether the verdict is positive or negative, be sure to address the customer's concerns and thank them for their time. The same goes for the comments they leave on your social media pages: respond in a timely manner to show everyone that you are an attentive business owner who truly cares about the experience your customers have.
5. Work with experts who know how to direct traffic your way!
So you've read about four great ways to improve your local SEO marketing skills. We hope they have been helpful! That being said, if you're still confused about how to do all of this, or if you simply don't have the time to make sure you're taking care of social media management, directory listing management, and still manage your business, then we are here to help. As a top digital marketing agency, we've got the skill set and the resources to help local businesses soar in the search results. Want more information? Set up a time to talk with us or simply browse our packages, and contact us at your convenience. We look forward to speaking with you soon!