1. Local customers search online for businesses near them. They use desktops, and increasingly, mobile devices such as smart phones and tablets.
Did you know that 35% of all Google searches are local searches? Or that 78% of local searches done on mobile devices result in an offline purchase? If you weren’t aware of these facts, you might be surprised by them! However, those of us working in the local SEO business know that it’s a trend that will only continue to grow. As more people go mobile and rely on online listings and reviews to make decisions about where they’ll spend their time and money, it’s going to become more important than ever that local businesses invest in SEO services to ensure potential clients can easily find them.
2. Local advertising can prove to be quite effective.
Because search results now condense business information into convenient directory formats, it’s easy to see all the important information associated with the business. For example, the business name, address, number, website, reviews and ratings, and even menus can show up in the search results. When people search for a local business, this is the essential information they want to know. So whether you have a storefront or you have an online business, be sure to target your local audience and include correct, up-to-date information about your services.
3. Customers look to (and trust) online business reviews.
Let’s face it: You want to visit a business that has a good rating. You want to see how many people recommend the business and what they have to say about their experiences there. Online reviews and ratings basically translate into the modern-day “word-of-mouth” advertising of the past (although that still exists, too, but it isn't nearly as effective as local seo!). Being able to see what people have to say and how they rate their experiences truly is an influential factor in a customer’s decision making process. Online reviews will show up next to your business information in local searches, so local SEO is reliant upon this factor to make sure a business ranks high in the results.
4. People want information quickly, and your job is to provide it through local SEO.
It’s probably safe to say that people don’t just want to find information using online searches—they likely need to. It’s rare that someone has a phone book just laying around, and even rarer that someone will take the time to peruse all listings in the Yellow Pages to try to find one that sounds appealing to call. Today’s world moves too quickly for that! So your job as a local business owner is to make sure that your potential customers can find you quickly and easily online using their desktops or mobile devices. Local SEO ensures that people get the important information in an easy-to-read, and easy-to-use format. With just a click or tap, they can call, visit your website, check out your reviews, or find your address to put into their GPS!
5. It’s easy to get started.
All you have to do is give Zoek a call. One of our friendly Personal Marketing Assistants will be happy to tell you how our services work. We’ll take care of ensuring your listings are done correctly and appear the way they should in the search results. We offer customized client acquisition pages, call tracking, listings management, and more! Check out our case studies to see how our services have worked for satisfied clients!
Do you have anything you’d like to add? Leave a comment and let us know!